interactive design.
...and that, my friends, is how you order your very own beer exactly to your liking. Each customizing screen does stay within ranges of what makes an ale an ale and a stout a stout. You wouldn't for instance want an ultra hoppy stout. Or maybe you would. But then we couldn't be friends.
I welcome you to the future of custom microbrews. Controlled by you. From an app. On a phone.
The future of beer is now.